AI search has changed how visibility works. Rankings alone no longer guarantee discovery. Today, AI answer engines like ChatGPT, Gemini, and AI Overviews cite brands based on trust, consistency, and cross-channel consensus. This guide breaks down where AI gets its citations, why third-party signals matter, and how Answer Engine Optimization helps brands earn durable visibility.Read more
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Founded in 1992, Megri Soft Limited completes 34 years of delivering reliable, future-focused technology solutions. From early software systems to today’s AI-driven platforms, the company’s journey reflects steady growth, client trust, and a people-first culture. This milestone highlights decades of adaptability, responsible governance, and long-term thinking in an industry defined by constant change—while looking aheadRead more
Modern SEO is no longer about gaming algorithms. It’s about earning trust, demonstrating experience, and delivering clarity in a format both humans and AI can understand. Search behaviour has fundamentally changed. Traditional SEO, once focused on rankings, keywords, and clicks, is being reshaped by AI-driven search experiences such as Google AI Overviews, ChatGPT, Gemini, andRead more
The Human-Centric AI Playbook for 2026: Forge Unbreakable Brand Loyalty In 2026, savvy marketers are ditching one-trick channels for diversified powerhouses like email and podcasts, supercharging AI for real-time personalization, and nurturing trust through community vibes. This playbook delivers step-by-step insights—from auditing your mix to scaling ABM—for meaningful connections that drive loyalty and growth. ReadyRead more
Unlocking AI SERP Traffic: Proven Strategies for Content, Authority, and Diversification In the AI SERP era, reclaim your traffic edge by front-loading direct answers and crafting content with unmatched depth and E-E-A-T authority. Master AI Overviews optimization through structured data, scannable headings, and long-tail conversational keywords that align with natural language processing. Build trust withRead more
The world of AI is confusing, but the core concepts are simple. Our authoritative guide cuts through the jargon, clearly explaining essential AI acronyms like ML, DL, and the latest GenAI terminology. Master the language of Artificial Intelligence to make confident, informed business decisions and strategically leverage this transformative technology. What’s with all the AIRead more
This comprehensive guide examines the key distinctions between AI summaries and AI overviews (AIO), emphasizing their roles in contemporary search and content strategies. It dives into how AI-powered summaries condense long-form content for quick insights, while AIO synthesizes multi-source data to deliver rich, context-driven answers. With detailed comparisons, real-world examples, and SEO insights, this articleRead more
Unlock the power of AEO, AIO, and GEO to dominate modern search! This comprehensive guide dives into Answer Engine Optimization for snippets, Artificial Intelligence Optimization for efficient content creation, and Generative Engine Optimization for AI citations. Learn step-by-step strategies, best practices, and tools to enhance visibility across AI-driven platforms. From voice search to generative AI,Read more
Dive into the future of work with Microsoft’s 2025 AI terms! From Frontier Firms revolutionizing business to Digital Labor streamlining tasks, these seven concepts are transforming workplaces. Backed by real-world examples and stats, this article unpacks how AI drives innovation and agility. Whether you’re a leader or an employee, understanding these terms will prepare youRead more
BrightonSEO 2025, held on the 11th and 12th of April, was everything we hoped it would be and more. Our CEO, Aprajita Kohli, attended the event in person this year and came back buzzing with insights, connections, and a renewed sense of what’s next in the ever-evolving world of SEO and digital marketing. Hands-On LearningRead more