Citations can be defined as reference or mention of your business name, address and phone (NAP) on other websites like yellow pages, directories, blogs or news sites etc. Business or local Citations need not be linked with your websites. Your business Citations can be in plain text.
When you get your NAP mentioned or referred in your local yellow pages, indexes, association, chamber of commerce, business directories, blogs and New sites they all are know as local Citations. Alternatively they are also known as local SEO Citations. It is not necessary that your site is linked or not.
Why We need Local Citations
The main purpose of local citation building service is to improve local rankings. Search engine are considering these Local Business Citation and match with your business NAP and give more importance in local search engine ranking. The higher number of your business Citation from authority domains will help in ranking higher in local search engine results. Therefore local citations are a critical part of local search engine marketing strategy.
Search engines like Google has started giving more importance to Citations or business listing etc after penguin updates in addition to backlinks as it gives certainty and confirmation about your business’s contact information. Latest update 72% of SEO use local citation as SEO tool.1