Ever since the much elusive ‘ Google Panda’ finally came out calling; it nailed the final blow to the days of cheap and low quality content. If you ask me, “I always believed that low quality content would eventually get you nowhere, but no one believed me back then”— but now, it’s a different story altogether!
It’s understandable that companies these days are scrambling for resources and are seeking various avenues to meet their content requirements; including outsourcing content. But, the question is “What exactly defines high quality content and the points that need to be kept in mind to ensure that you get the maximum bang for your buck when you outsource your content writing to vendors and freelancers alike?” Well, let’s check out 2 of the most significant points to keep in mind regarding outsourcing your content requirements…
Research Driven Writing
This is something that you need to keep in mind if you are looking forwards to outsourcing your SEO content to a third party. When we talk about high quality content, be assured that we are talking about a copy that is backed up by facts and a lot of research has gone into it-“We can’t just build castles in the air, can we?” Therefore, ensure that whoever you outsource your content to is knowledgeable and does spend a significant amount of time researching on the desired topic; this ensures that the final copy that you receive is a stellar one. However, you must also keep in mind that…
The Content is Catered to your Targeted Audience
Just because you find someone exceptionally good at writing fashion related content; it does not mean that the same person or agency would be equally great at business related write-ups-no two writers are the same and it’s always better not to put all of your eggs in a single basket! Therefore, it’s vital that you are sure about outsourcing a particular niche of topics to someone who is well versed in that game, and can come with solid write-ups on that topic. This would not only ensure that your content stands out; but would also help you gain new readers and increase your overall reputation.
Writing for the web is serious business and you should never trust just about anyone with your content requirements. After all, your website is your window to your customers and any kind of content marketing which is done in a rush can seriously end up hurting your business in the long run; therefore it’s advisable that you spend a considerable amount of time in deciding whom do you want to outsource your content to-as they say my friend “Rome wasn’t built in a day” what that means is that a lot of work went into it-you too, would want the same for your content right?1