Every year has its trends and 2020 is no different, and we are not talking about fashion trends, but web design. There are different trends in web design every year, and although some business websites do just fine without adapting to the trends, it’s safer to play by the internet rules. Of course, you still need to keep your personality and not follow each trend, because they come and go. We’ve come up with the top 15 web design tips for your business website in 2020.
#1 Minimalism / Flat design
Don’t go over the top. There’s no need to exaggerate with colours, fonts or pictures. Just keep it simple, minimal. This way your website will not only load fast, but it will also be very easy to use. And you can check other benefits here.
#2 Check the mobile version
Maybe your website looks amazing, and you’ve got all sorts of smooth transitions and perfectly placed content. But sometimes, the mobile version looks very different than the desktop one. That’s why you need to make sure you check that one as well and they both have the same style and feel.
#3 Animated GIF’s
People want to be able to know what kind of information they are about to read, so putting a GIF at the beginning of each piece of longer-format content you have on your website will catch their attention and will make them understand what’s about to happen.
#4 Categorize
Don’t expect people that come to visit your site to know where everything is. Make sure everything is clear and is under an easy to find category.
#5 Have 24/7 support
People, especially the younger generations want to have information on demand, that’s why it’s so important to be there when your customer needs you, no matter if it’s 3 pm or 3 am.
#6 Try conversational bots
If you don’t want to hire a lot of people, then you could try using conversational bots. Most of the times, the simplest problems are easily fixed with their help and there’s no need to talk to a human.
#7 Try a layout with a lot of negative space
You don’t need to use every inch of space you have at your disposal. Just keep it simple and clean, as we mentioned above.
#8 Keep your fonts cohesive and easy to read
You might be tempted to try different fonts on different pages of your website, but the best thing to do is to do one font everyone. Just play with the sizing and make it either bold or italic where you really want to make it look a bit different.
#9 Asymmetrical content
Instead of doing the old-fashioned one-line, same dimension, why don’t you experiment with asymmetrical layouts? It makes your website look cooler and it gives a messy look, that can actually look cleaner than a normal website, if you know how to make it work.
#10 Use basic shapes
Let’s say you want to use a picture of a triangle. Instead of using something fancy, 3D with shadows, just post a sketch of the most basic triangle you can find. It’s going to be more appreciated.
#11 Don’t use jargon
Unless your business is medical, or any similar domain that must use jargon, try to avoid it. Every person needs to be able to understand what you’re talking about, not just professionals.
#12 Make an impact
Either by simplicity or by how the layout looks overall, you need to be easy to recognize as a brand. When someone sees your landing page, they need to know it’s YOU and YOUR business.
#13 Use original pictures as much as possible
Using stock images is not a crime, but it is avoidable when possible. Don’t think that just because there are stock images out there, you must use them every time. You never know when you are going to use the same image as one of your competitors for the exact same thing, and that will create confusion between your businesses.
#14 Contact details have to be visible
Always make sure that you are easy to contact. Telephone number, address, email, everything needs to be handy for any customer that has an inquiry.
#15 Quick site load time
This is not necessarily a design trick, although it helps if your design is simple, but make sure your hosting is provided by someone that will always be there to help in case it ever goes down. If you a hire a professional web designing agency, they will better guide you on this.
Now that you have these 15 tips, go on and improve your website, and hopefully the leads will soon follow.
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