Everyone is looking for fast speed of website loading on mobile but practically opening a website on mobile is slow, clunky and frustrating experience. It is true that website takes several minutes to open on mobile. 60% of people stay on mobile if website open within 3 seconds. The Accelerated Mobile Pages (AMP) Project is an open source initiative which will help in reducing loading time on mobile device and also help publishers in creating mobile optimized content.

AMP format will improve speed and performance and will compel the people to read and engage more content. Publisher can take advantage of AMP to appear there content across platforms and apps quickly and can earn more revenue from ads, memberships or subscriptions. AMP is going to help all publishers, consumer platforms, creators, and users.

AMP is creating web pages of static content to load fast on mobile. AMP in action consists of three different parts: AMP HTML, AMP JS,Google AMP Cache

Google is going to label AMP pages in search results and already there is demo of AMP pages g.co/ampdemo

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