Advertising

Megrisoft advertising options

Banner Advertising

The most popular form of advertising on the Internet’s World Wide Web is currently banner advertising. A banner (graphic image) and link are displayed on a high traffic web site, in which the people visiting that site (the audience) see when the page loads. This banner commonly advertises a product, service, or just another web site. It can also be used to show someone’s point of view on a certain topic (for example, a presidential election). Many companies, large and small, use banner ads as part of their advertising mix and will continue to do so.

What we will provide you in banner advertising?

Pay-Per-Click
At MegriSoft we take advertising seriously!! With over 2-year of online advertising experience we know what it takes to get the highest click-thru rates as well as the highest ROI. Our intelligent banner-management software and anti-fraud prevention makes enables is what takes us apart from our competitors. Pay-Per-Click Banner Campaign Model is sold on our Cost-per-Click model. This means that advertisers are charged by the number of unique visitors who actually read the ad and click-through to the advertiser’s website. You pay ONLY for the prospects who actually read your banner ad and indicate an interest in your product and services. “Pay-per-Click!” marketing provides true return on investment for your ad budget. This campaign model does not sell advertising based on page views or impressions.

Our CPM (cost per 1000 unique banner impressions) advertising solution ensures that all our advertisers will continue to run campaigns with us time after time. All member accounts are checked for adult-oriented material and are not accepted in our program

Some of the important features of our Exchange are mentioned below:

  • Free 1000 Impressions and Ratio 1:1
  • Free Mailing List and Counters
  • Click Credit
  • Referral Credits
  • Easy Uploading of Banners
  • Filtering
  • On Line Stats.
  • Manage Banner by Time
  • Manage Banner by Categories
  • Manage Banner by Country
  • Easy Installation
  • Anti-cheating Software
  • Search Engine Enabled
  • Lost Password
  • Transfer of Credits

Pay-Per-Impression
Pay-Per-Impression is first and most successful banner campaign models on the Internet proves to be a successful program for well-established brand awareness websites. Advertisers will be able to target their campaign in the market to help refine their target market and capture the desired audience. PPC Impression Banner Advertising:-Our Pay Per Click Impression campaign technology that will help reduce your ad campaign costs while maximizing potential revenue. Our mission is to provide high quality customer service and reliability to our clients through our quality network of exchange members, thereby resulting in heavy traffic to our advertisers. Megrisoft deploys advanced targeting technologies to reach the right audience.

Our CPM models are generally cheaper to run, and target to a large audience much faster than our other packages.CPM or cost per million is based on 1000 ad exposures.

Some of the important features of our Exchange are mentioned below:

  • Free 1000 Impressions and Ratio 1:1
  • Free Mailing List and Counters
  • Click Credit
  • Referral Credits
  • Easy Uploading of Banners
  • Filtering
  • On Line Stats.
  • Manage Banner by Time
  • Manage Banner by Categories
  • Manage Banner by Country
  • Easy Installation
  • Anti-cheating Software
  • Search Engine Enabled
  • Lost Password
  • Transfer of Credits

Pay Per Click Search Engine Advertising Services

What is PPC Search Engine :- A Pay Per Click (also known as Pay Per Ranking, Pay Per Placement or Pay Per Position) search engine enables you to list your site at the top of the search engine results.

The bidder pay only when a searcher or visitor clicks on bidder’s listing and connects to bidder site. bidder don’t pay to list, bidder only pay for clicks or click throughs.

Bidder will list his website by selecting keywords that refer to his product or service. For each keyword he determine how much he is willing to spend. The higher he bid the higher he will appear in the search results od your pay per click search engine. We offer PPC advertising services as given in further section.

What we offer in PPC Advertising?

  • PPC Management Services:- In this, We will analyze your current campaigns to help you boost your “Click-Thru Rate” (CTR) and traffic with a higher return on investment for your advertising budget. We will manage and track your existing campaigns to continually increase your qualified visitors, leads, and sales. After that we will optimize your existing PPC campaigns to get maximum leads and sales for your search marketing dollars. In PPC management services, we will set-up and manage your PPCSE accounts to build a “hands-free” lead and sales generation system for your company. Your new PPCSE campaign will provide you with an immediate boost in targeted traffic and you will see fast results within just hours or days.

    Our Pay-Per-Click Management Service:

    • Increase your click-thru rates by setting-up Ad Groups, keywords and ad copy
    • Increase visitors by researching, expanding, and refining your current keyword phrases
    • Increase leads, opt-ins, and sales by creating new ads that are more captivating and attractive to your target market
    • Optimize your PPCSE accounts to get maximum qualified visitors from your advertising budget
    • We can manage any type of PPC, but following are the two most famous PPC Search Engines:-Google Ads:- Popular Google search engine introduced a cost per click (CPC) program. This is not the usual highest bidder wins scenario. They differentiated their service by adding a quality element. It means ads that pull a higher click through rate get a slight reduction in price. We will manage your Google Adwords by comparing and optimizing your web site keywords.

      Overture Ads:- Overture is considered the original pay per click program. Its clients include the biggest search engine properties and you’ll have front-page ads on all of them. Overture’s top of page placement and the fact that you have lots of room for descriptive copy gives your ad writer more power to generate click thrus.

    Many clients spend tens or even hundreds of thousands of dollars on their PPC advertising, only to find it’s underperforming, or attracting un-targeted leads. Our time and experience will properly manage and track effective PPC campaigns.

  • Pay Per Click Advertising:-In thi service, We list your web site in our network’s Top PPC Search Engines like http://www.idofind.com, http://www.singaporesearchengine.com, http://www.indiansearchengine.com and http://www.webmasterscity.com. These PPC search engines having high traffic and higher click rate. Pay per click advertising is a way to generate instant traffic to your site, by bidding on keywords that relate to your site topic you can have a flood of visitors to your website in an instant. The more you bid the higher in the rankings you will appear.If you place the highest bid for a specific keyword or set of keywords, then you rank number one in these paid listings. On our PPC Search Engines, PPC listings show up in the Top of the screen. If someone clicks on your PPC listing, they arrive at your web site. And you are charged the amount you bid.

    Pay per click advertising works through a bidding process, and ads appear prominently on the results pages of search engines.

    Unlike with banner advertising campaigns, the cost structure of pay per click is action-driven. Each time a user clicks your ad, the pay per click engine deducts the amount of your current bid from your account. Compared to impression-based campaigns, pay per click offers a high level of assurance that your campaign is reaching the proper target visiros.

PPC Management – Google Ads

Google introduced a cost per click (CPC) program which is very different and has got its own qualities and standards.

The bid on keyword of cost per click (CPC) may be high, but if your ads contents are optimized and you write the ads well then you will get a good click through rate, and hence your cost will decrease and you’ll receive a better ROI.

Summary is that ads should be researched and well written, then you could pay less and may receive free traffic as well becasue Google AdWords over delivers traffic in some cases and you will receive a credit for the cost.

Google’s CPC program is advanced and complicated and needs a lot of time and mind to get maximum benefits.

Google has the largest visitors and their users spend much more time at Google compared to other search engines. Google is available in many languages, giving you an opportunity to advertise to French, German and Spanish markets.

It is said that google click through rates are 5 times higher than the industry standard. They serve ads to AOL, which has a huge user base and many international search engines and web sites. So total market exposure through AdWords could be very high.

We will manage your Google Ads. We will check top keywords related to your business and after carefull and deep study of competators, we will design a well written and optimized content GOOGLE ADS for you. In this way you will get high click in less cost because google gives importance to well optimized Ads as compared to high bids ads.

PPC Management – Overture Ads

Overture Advertising :- Overture which is know as old and the original PPC program, include the biggest search engine properties and you’ll have front-page ads on all of them. Overture provides more power to generate click thrus.

This is like Google AdWords, opening an account with a credit card, choosing keywords to bid and its interface offers billing, transactions, listing management and report production.

Overture delivers traffic to Yahoo, AltaVista, Dogpile, MSN, Cometsystems, Bonzi, Lycos, Firehunt, Ixquick, AllTheWeb, ditto, searchnew.net, 411web, Verizon.net, Searchalot and Bellsouth.

Advertising done by you on Overture can be seen in Yahoo, MSN, Netscape, NBCi, Cnet, Infospace, Ask Jeeves, Go.com, Excite, and Alta Vista and in this way, yiur ads are getting excellent visibility to a high volume and targeted clicks.

Overture is very old PPC search engine, and hence a lot of small search engines get ads from the OVERTURE.

We will research top keywords related to your business and after deep analysis of competators, we will design a well optimized listing for you. In this way you will get high click for your listing as well as high ranking in the other search engines.

Text Link Advertising

All major search engines (Google, Yahoo, MSN) now use link analysis and link popularity as their primary approach to ranking websites. The key to beating todays search engines is having high quality links pointing to your site. Buying links is just one of the many ways that you can increase inbound links to your site. Search engines view a static link to your website as a “vote” of popularity for your website. The common term for this is link popularity. Link popularity is a huge factor in top search engine rankings.

This dual benefit of both targeted traffic and search engine ranking is what makes our text link ads the hottest advertising available online today!

What we will provide you in text links?

Links On Different IPs :- A link from a different IP (different from your site & also different from your other backlinks) carries more weight than one on the same IP.

Links From Related Sites & Pages:- We will provide you theme based text link ads. As you know that google and the other SEs are growing smarter all the time & becoming better at identifying links that are from related sites and pages

One Way Text Links:- Our Text Links will be one way and there will not be any reciprocated links.

Relevant Text Link Ad

Links from theme based and related sites & pages are known as Relevant Text Links.

“Search engines give high importance to links pointing to your site from your own industry related web sites as opposed to those from an un-related industry sites. For example, a web services and web design website is likely to benefit more from links pointing from a related industry site like web design, web hosting or domain, than those from an unrelated industry like a drug site.

So it is always good to take links from the site related to web services, or business sites that could be pertaining to web services, web design, web hosting, domain, webmasters etc.”

Most web sites offering links have several categories or resource pages listed on their sites. Find and get a link from a category that closely matches your own industry. For instance, if you have a site related to hotels, then, on your partner site, a tickets site for example, try and identify a resource directory pertaining to hotels, resorts, reservations, vacation packages, travel, tourism, food and beverages etc. If the concerned site has a directory on hotels, you should request a link in that category, as a link from that page would be relevant to a hotels site, thus getting you more benefits. Google algorithm finds the industry relevance of a page from where you are getting a link for the site after study of the various keywords on a web page and tries to determine the industry or business segment of page. If the link to your page is coming from your business specific segment, then you are likely to draw more benefit.

Find the way to get the theme based text link. read below to determine good text link ads.

Here are few guidelines that you need to take care while purchasing links with any website. factors like Page Rank, Number of Outbound Links from that page, Industry Relevance or theme of the page, Anchor Text, Dynamic Link Pages, Java Script Link Pages, Re-Directed Links, Frame Sites and Text Link Depth.

PageRank or PR of the Linking Page:- Page Rank of the linking page is one of the most important factors which determines how much value of importance is passed on to your page. Higher the PR of the linking page, higher the value you get. The home page PR is not as important, but it is an indicator of how much PR a linking page may jump to, in due course of time.

Identifying Total Number of Links on the Link Page:- The value your web page gets from a linking page is equal to the total PR value of that page divided by the total number of outgoing links on that page. Getting a link from a PR4 page that has only 10 outgoing links is much better than getting a link from a PR4 page that has 60 outgoing links. With the same philosophy, it is better to get a link from a PR2 link page that has only 10 outgoing links than getting a link from a PR4 page that has over 100 outgoing links.

Link Relevance:- Search engines give high importance to links pointing to your site from your own industry related pages as opposed to those from an un-related industry.

Anchor Text:- Anchor Text is the visible hyperlinked text on a web page. Since anchor text is very important, make sure that your most important keywords appear in anchor text from the link pointing to your site.

Dynamic Link Pages:- You should also watch out for any link pages that are generated dynamically. Chances are that such pages would not get indexed soon enough, which means that a link from such a page would not benefit you.

Java Script Link Pages:- It is also important to identify pages that are generated through Flash or a Java Script, as Search Engines cannot read flash pages or the links embedded within flash.

Re-Directed Links:- A link that is first re-directed to another page within your partner site before pointing to your site is a re-directed link. You should watch out for such links, as search engines do not give weight to re-directed links.

Frame Sites:- Avoid getting links from framed sites as search engines cannot read texts within frames. A link placed on a frame site would not get your site any benefit, as search engines would not be able to recognize such a link.

Directory Submission Program

Search engines are just machine (Crawlers written in programming languages) generated and machine organized data. Directories are human compiled sites which are used to help search engines organize and understand the web. Quality directories require a human review. That human review is a vote of quality or a vote of trust that search engines use to evaluate the quality of your site.

Taking links from a broad variety of directories will help improve your link popularity. Additionally if you are renting links or have a large number of links from a few sites this will help blend your link profile to make it look more natural. This will also help ensure your link profile looks natural to search engines.

Various Link Anchor Text :- We wil provide you these directory listing with various link anchor text related to your web site. Using only one anchor text is considerd as being unnatural linkage manipulation.

Quick Listing:- Our submission experts are also editors at many of the major directories. We know exactly what the editors are looking for and how to get your site listed quickly.

Proper Web Site:- Some directories have rather stringent quality standards. Not all sites will qualify for our directory submission program. Sites will usually be required to have useful and original content to list in some of the high quality directories. We will review your web site for the submission.

We have made thousand of submissions and can help you build your link reputation today. These links will directly drive targeted traffic and boost your search engine rankings.