What is Search engine optimization

What is Search engine optimization refers to techniques used to achieve high rankings in search results of search engines for keywords and phrases that are appropriate to a website's content and purpose. Latest search engine placement techniques including optimizing both on-page and off-page factors. On-page optimization consists of all variables on your actual website pages. These variables include: keyword density, meta-tags, internal link structure, etc Off-page optimization consists of all variables that exist outside of your website. Off-page optimization is link popularity.