What is a link popularity and its importance?

Link Popularity is the number of hyperlinks pointed to your website. It's also many times used as term for Google's Page Rank, Google's own method of search. But we offer quality links to our customers which means links from related pages and with high rankings in search engines because the search engines don't want "artificially created" (or useless) links

Why is Link Popularity so important?

Now these days, inbounds links are the one of most important factor for getting a high keyword ranking, the most search engines are ranking their search result on the link popularity from your site. Not the quantity from the links, but the quality of those links is important. It's also important that the inbound links are in the same topic. Remember one good link can be more important than hundred bad links. Not only the search engines page ranking is important, good links creates also extra traffic to your website.