When we think of the term blogger outreach, what comes in mind ? Reaching the blogger, getting noticed and what not.
But have we ever thought how randomly out of nowhere these blogs, bloggers and blog posts are getting the hype. Few months earlier, we haven’t even heard about the blog and suddenly that blog and blogger become famous and specifically expert in that niche. This definitely make you feel doubtful about your own work, it’s as good and informative as other blogs, then what is the secret ?
Is it the content ? The design of the page ? well that definitely matter but there is something else to it. Let’s talk about it in detail.
A simplified secret of blog growth is Blogger Outreach.
The five step to success is targeting but sometime quite challenging.
# Identifying the Blogger
First initial step is hard, but can be done by breaking down the way blogger can be targeted. Follow the bloggers on social media and read about their about page on blog to build more personal relationship. Hardest part will be contacting blogger, which can be done through contact form or social media.
At http://bloggeroutreachservice.com/, they have good connections with influential Bloggers and can get your post featured on niche targeted blogs.
# Classify the Blogs
Not all blogs in specific industry will be as good as others. They should be targeted, however the approach should be different for each specific blog. In this step we would need to classify the classify into three different class using different tactics and depending on various factors. Different factors to be considered could be the social authority, domain authority and comments of the blog.
Social authority : This can help in determining the number of followers on the blog but also the influence of the follower. One Genuine follower will hold a better position and will weigh more than many random followers.
Domain authority : This is used from an SEO point of view where, seo metrics can be measured. The higher the Domain authority of the website, the more influence it will have on google. One can check the domain authority of a website by simply adding the URL of the website.
Blog Comments : Engagement between the blogger and the audience is much needed. This completely expose out the real audience visit and interaction on the blog. As sometime you get more influence from small passionate blogs rather than famous blogs with less interaction.
# Let’s Conquer
Third step where you just plan to build the relationship with specific blogger. At this phase of your blogger outreach, plan how you want to get noticed by the blogger. Follow the steps like following on social media, respond to questions asked, share the content, comment on blog can be few of the tactics to be used.
# It’s time to hit now
By this phase of the process you have done enough warm up, it’s time to run now. Contact blogger by email or social media ( which we would have figured out in earlier steps) or just fill in the contact form with information. Mention in clear what you looking for, if it’s a post you want to share on the blog or just a back link to your own website. Make sure the way you approach blogger is not pushy rather brief and to the point.
# Be more Appreciative
Once the work is done don’t just feel to proud about it and forget. This is the time to build you real relation.Get in touch with blogger, appreciate the help and send a thank you email, connect on Skype and talk more about similar passion if any. Take your relation outside the virtual world.
Blogger Outreach Campaign
The need of blogger outreach campaign is when an organization is looking for exposure for a specific product or service, which is being done by an expert sharing the personal views about the product or service on their own blog. ( which is sometime depend on the relationship the company has with the blogger). Get in touch with Blogger Outreach services company today to get the more mentions and inbound links,More social shares and best visibility among your targeted audience.