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What are relevant text links ?

Relevant Text Link Ads :- Links from theme based and related sites & pages are known as Relevant Text Links..

"Search engines give high importance to links pointing to your site from your own industry related web sites as opposed to those from an un-related industry sites. For example, a web services and web design website is likely to benefit more from links pointing from a related industry site like web design, web hosting or domain, than those from an unrelated industry like a drug site.

So it is always good to take links from the site related to web services, or business sites that could be pertaining to web services, web design, web hosting, domain, webmasters etc."

How to determine web page Theme or Relevancy ?

Most web sites offering links have several categories or resource pages listed on their sites. Find and get a link from a category that closely matches your own industry. For instance, if you have a site related to hotels, then, on your partner site, a tickets site for example, try and identify a resource directory pertaining to hotels, resorts, reservations, vacation packages, travel, tourism, food and beverages etc. If the concerned site has a directory on hotels, you should request a link in that category, as a link from that page would be relevant to a hotels site, thus getting you more benefits. Google algorithm finds the industry relevance of a page from where you are getting a link for the site after study of the various keywords on a web page and tries to determine the industry or business segment of page. If the link to your page is coming from your business specific segment, then you are likely to draw more benefit.